Are you on Social Media?

Are you on social media? Which platforms do you use? I am a translator, is it relevant for my business to be on social media? Some translators ask these questions. Most of us are shy and being in the spotlight is not something we like to do. But let’s face it, social media isn’t going anywhere and is also where a lot of businesses advertise their products and services, so yes, we do need social media.

As entrepreneurs, we must do what’s best for our business and that sometimes means being bold and going out of our comfort zone. We may not like social media, but it is not a question of personal taste, it is a necessity and a business decision.

But what’s the best platform for my business?

I don’t believe we should be on every platform. Apart from being extremely time-consuming, it would also be counter-productive.

In my opinion, it depends on the type of business you own. For translators, I would say it depends on their specialisations and the type of clients they want to attract. Some may want to be in a certain platform, while others may have a different choice. You need to evaluate your business, your specialisations and the services you provide and then look where your preferred clients are. Then you will have your answers.

LinkedIn

I truly believe that LinkedIn is the most important platform for business. So I think that, as entrepreneurs, we must have a page on this platform. Companies are all on LinkedIn, so, regardless of who are your preferred clients, you must have a presence on LinkedIn.

Facebook

In recent years, Facebook suffered a decline in preference. The quality of content was never there, but lately, especially with the pandemic, the spreading of fake news increased and people just walked away from all of it. But, for translators, being on Facebook, totally depends on the type of clients they want to attract and the type of content they want to produce. For example, in my case, I have a page for my business, Updated Words, because one of my fields of specialisation is document translation (Certified Translation). Although I get corporate clients requiring this service, most of the clients I get for Certified Translation are private clients, and these I am more likely to find on Facebook than for example on LinkedIn.

Instagram

Instagram is the rising star these days. In fact, you will see that most people prefer Instagram than Facebook nowadays. Is it important for translators? Well, yes! For years I stayed away from Instagram because I thought it was not the right platform for me and my business. After attending the Financial Success Summit for Translators, hosted by our fellow colleague Moira Mooney, I realised it was a big mistake of mine, so I opened an Instagram account. Today, Instagram is as important as LinkedIn. Such as with LinkedIn, all companies are on Instagram, and also, even your private clients may be there as well, so, it’s a win-win for all. They find you and you find them.

YouTube

If you want to get out of your comfort zone, this is the way to go. It really depends on what type of content you want to produce and the confidence you have in front of a camera. It may work, it may not, but you will never know if you don’t try.

People like video content. So, publishing video content would be a great way to showcase your skills to possible clients, depending on what type of clients you want to attract of course. But you really need to know how to start on YouTube and how to choose your content to make your channel grow and attract clients. There are plenty of tutorials from other YouTubers that help you get started. Don’t be afraid, just go for it.

Other Platforms

There are plenty of other platforms you can choose from. I cannot talk about them all. My tip is, study each one of them, see what type of content they provide and what type of people are in those platforms, if it’s a good option for you, then create an account and have fun. It all depends on what you want to do and who you want to be linked to

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