Time is money! We’ve all heard this somewhere. If you are an entrepreneur you know this, you are always counting your time and trying to be as efficient as possible, because that’s how you grow your business and make money.
But does that mean you need to work 24/7? Certainly not. Being efficient is not being a slave. We all have a life and we all need to rest, eat, sleep, etc. Being efficient means just that, programming our activities in a way that we maximise our paid time and minimise unpaid activities, such as marketing or admin.
If you run a small business or you work for yourself as a sole trader, you are certainly familiar with long hours of admin work. You need to invoice clients, you need to do your accounts, you may need to organise internal paperwork or meetings, etc. All of this takes time, and let’s face it, a lot of us procrastinate over these tasks and end up taking the double amount of time to complete them.
Marketing and Social Media
You also need a marketing plan, and if you work by yourself, you are responsible not only for creating it but also for putting it in place. This takes a lot of time. Ads on the paper don’t work anymore and you need to be creative. These days, social media is the most effective way to market ourselves and that can be a time-consuming task.
You may want to publish articles, or videos and maybe you want to write daily posts about interesting things in your field. You need to plan them and have them ready to go.
Managing your time
So, in the end, it all comes to time management skills. And if you want to succeed, you need to have great time management skills. Since I’ve started my business I’ve always had this in mind. What do I do? Simple, I am extremely disciplined and I run my daily schedule to the minute. You may think it’s excessive, but it is the only way I manage to have time for all the things I do for my business and still have a balanced life.
I have a calendar where I set all my activities. This way it is easier to program my day and minimise the unpaid hours. For example, I take part of my Mondays for video recording and producing articles. This way I know that day will be dedicated to these activities. I always do my invoicing at the end of the day.
This way I utilise the calmer days and hours for those activities and I optimise my paid work time. Sometimes I need to change, an important project comes in and that will change my time a bit, but because I am disciplined and set everything carefully I usually catch up with my work in a few days.